Intelligent Land is a Land & Planning Development consultancy providing services to clients in Dorset, Hampshire, Wiltshire and southern England.

We offer value enhancing visionary services in all aspects of planning and development land consultancy.


We reveal hidden opportunities to significantly maximise land value by viewing developments through a creative lens. Using this approach means we find ways to add value to land that are not apparent to everyone.  This is achieved through a combination of industry experience and an eye for commercial viability enabling us to optimise land value whilst making a better place to live and work.


The difference in our approach leads to quicker routes with greater returns by offering honest, informed advice and consultancy in land brokerage, planning and development.  Our in-house team of Planning Consultants operating in Dorset, Hampshire and Wiltshire include skilled professionals include chartered surveyors, town planners, housing land supply consultants and land specialists who individually and collectively offer an impressive range of high quality services to benefit land owners whether they are looking to develop 3-4 plots of land or 3-4000.

"Our mission is to maximise land value in a way that brings benefits to both our clients and the ultimate users of the site."

Some of our Planning Consultancy Clients



Years in business


Average £ value increase per plot using Land Value Optimisation


5 year Housing Land Supply appeal successes


Residential housing plots we are currently consulting on

Some of our Projects


Fen Meadow is a 330-unit residential development on the periphery of Southampton. The sale of this site to a top 10 housebuilder is a perfect example of Intelligent Land’s expertise in housing land supply and land value optimisation. Having joined the project following refusal of permission, we were part of the team that secured a positive appeal decision on the basis of being able to provide Expert Witness services at the public inquiry which evidenced a significant five-year housing land supply shortage and the sustainability of the site.  After winning the appeal, Land Value Optimisation techniques were applied by the Intelligent Land team identifying areas within the approved scheme where both value and quality could be improved. A revised interpretation offered fewer but better units on the site and land value increased by some 41%.



Dating back to 1847 and formerly known as Holy Cross Abbey, Stapehill was unsuccessfully marketed by national agents over a period of four years. Intelligent Land stepped in with a different approach and sold the site for the owners by addressing previous constraints and satisfying Green Belt restrictions.  A win/win outcome was negotiated using national planning policies to secure comprehensive planning permission for the restoration and conversion of the Grade II listed Abbey buildings. The conversion will involve minimal changes to the exterior but will create 21 residential dwellings with a development of 25 additional new dwellings in the grounds. The 87 acres of land in which it is set will be maintained as an area of natural green space.


Intelligent Land


Intelligent Land is part of the consultancy team working on the outline planning application for the new ‘Garden City’ community of Welborne, near Fareham; one of the largest new developments in the UK.  As both Development and lead Viability Consultants our role is to optimise, within a specific budget, the potential of the plan based on existing and required infrastructure.

This means we have been lead negotiators working on the viability and adoption of the plan with the council.  We recognised practical and legal issues that needed to be resolved before the site could become viable.  By identifying and acquiring additional key parcels of land, we were able to significantly enhance the development.  Working with the land owners (for whom land development was originally a non-core activity) we have provided objective reassurance on the value of the land and the planned strategy, mediating when differences emerged.  Additionally, we have worked in an advisory capacity on associated compulsory purchase orders.

Latest News

May 30, 2018

European Court Ruling a blow to Waverley Borough Council 

Waverley Borough Council has temporarily suspended planning decisions for new residential developments in the 5km buffer zone of the Thames Basin Heaths and Wealden Heaths Special Protection Areas (SPAs) - restricting development in Farnham and much of the area south of the town.




May 25, 2018

Planning Inspectorate declares standard methodology for assessing housing need 'should not carry weight in the decision making process'

In the recent Planning Appeal decision for Newton Aycliffe, the Inspector has determined that the Government's proposed standard methodology for assessing housing need is only a proposal and should not carry weight in the decision making process, until it is formally introduced.




May 17, 2018

‘Radical reform’ of building regulatory system needed, finds Dame Judith Hackitt

New regulatory framework for higher-risk residential buildings is required to improve building safety and ensure that residents are safe.